Our Story & Purpose


Louv Is A Purpose Driven Label!

Our goal is to generate the most amazing positive ripple effect!

Authentically, naturally and lovingly.

We produce beautiful pieces for the ones looking to bring more consciousness to their lifestyle. Without any compromise.

We are offering you timeless creations that are good for you, your tribe, our Planet and the makers!

Our range of intimates for women and men is made using eucalyptus fabric (Tencel) and dyed by hand using plant dyes. A slow, meaningful and worthwhile process.

Working with plant dyes not only means we are creating natural products but also preserving some precious ancestral knowledge.

I have over a decade long experience working with our team of plant dye artisans in Indonesia so you can trust in our integrity and savoir faire.

For the sewing we work with small family based workshop. The talented seamstresses who make our garments benefit from our collaborations and receive great work conditions and wages.

Our long term vision is to help establish small businesses/co-ops by developing new products and new collaborations with small scale artisans in developing countries and in Australia where we are based.

Thank you for being part of this movement that's asking for more beauty, more humanity and more long term thinking.

As a consumer you have a great power! 

For all the women looking for ways to live a more natural & sustainable lifestyle

With so much gratitude and warmth